When it comes to photography, there are essentially two groups of people when one asks about their opinion of it as a career. Some people are unable to see photography as anything more than a hobby that they can engage in with the camera of their smartphone, a small point and shoot camera or a slightly more advanced one, if they are very interested. For others, photography is a full time business that they do all day long and all week long. For this category of people, photography is all about working at photo-shoot sites and the studio all through the day.
For someone who is looking for an opportunity to work from their own home, be your own boss and dictate the terms of your work, photography can offer a middle ground, at least until you decide whether you want to get into it as a full time photographer like the people described in the second category.
In order to be a good photographer, you will ideally have had some level of training, whether in a formal setting such as a college or training institute, or by working as an apprentice under a more experienced photographer. In either case, you will definitely need a camera that is more sophisticated than the small point-and-shoot cameras that a lot of amateur photographers make use of. This will serve to distinguish you as someone who is serious about their business.
When you decide to begin a career as a photographer, one of the ways through which you can easily get clients is through the effective use of social media. There are a lot of social media platforms that allow people to share content, with some of them like Instagram and Pinterest placing an emphasis on pictures. This is a gold mine for someone looking to get publicity for their photography business. All you have to do is to take spectacular photographs and then share them on those platforms so that people would be able to view them and share them to other people in their networks.
If you had taken a picture that was exceptionally good, you might be pleasantly surprised to find that it has gone viral after some time. Even if it does not go viral, you will have become visible to more people than before, and if you’re consistent in your posting, you will be able to rapidly attract a loyal following that will act to further publicize your work by constantly sharing and talking about it on those platforms. In order for this to work well, you must ensure that you place a watermark on your photographs so as to prevent other people from stealing them and passing them off as their own.
As you take pictures, you will be developing and increasing the size of your portfolio, making it more likely that you will be able to convince prospective clients to hire you. However, there are some things that you can do in order to create a buzz around you and your work, including offering free sessions or discount rates.
Capturing memories as a photographer Credit Picture License: NFL Photographer #230 via photopin cc